IMS
Incentive scheme
IMS is the leading provider of information services for the healthcare industry across the globe. aka was invited to create an incentive scheme and sales conference brand, designed to engage and energise their managers and salesforce.
We managed the photography, copy and all production values for a highly memorable, quasi James Bond/Mission Impossible theme, entitled, "Licensed to Sell". Upon arrival at the conference venue, delegates were intercepted by 'spooks' and issued with themed ID badges, Top Secret hints and tips, their mission pack and a target chart, all presented in a pressured-sealed tin can.
