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aka urges the NHS to think Doppler

aka is delighted to be working with Deltex Medical Group plc on the creation and execution of a multi-layered campaign, designed to generate awareness and promote the widespread adoption of the unique CardioQ-ODM technology.

The CardioQ-ODM is the only fluid management therapy to directly measure blood flow in the central circulation during the intraoperative period. The unique probe is highly sensitive to changes in flow, enabling the anaesthetist to manage fluid accurately and efficiently. This minimally invasive therapy is proven to enhance patient recovery, saving them a long stay in hospital and the NHS millions of pounds in the process.

aka has created a multi-media campaign around the premise that, “When fluid management really matters, there is only one choice.” Using a series of inspiring images of the iconic Thames Barrier as a metaphor for expertly managed flow, using a British design, that protects the infrastructure of London from destruction, the campaign was launched via a build-up of themed, online advertisements and interactive emails, dynamic web banners, and a dedicated microsite. Click here to see it in action.

The grass is greener at Topturf

Topturf Irrigation Ltd., one of the UK's leading irrigation suppliers, is celebrating the success of its recent re-brand and supporting eCampaign, thanks to aka.

The company approached aka to create a new brand identity to reflect their values of efficiency, professionalism, customer service excellence, and an established reputation with top tier golf courses, stadium and council parks.

We also worked with the team at Topturf to design and create a new front end to their company website, (insert hyperlink) and a user friendly, online shop.

Says Topturf Irrigation founder, Colin Clark, "As well as wanting to attract new contracts to our website, we identified the need for a fast and competitive parts supplier, and have established an online shop from which our customers can purchase spare parts and accessories for direct delivery, at heavily discounted rates".

Having finalised the brand review and constructed the website, aka devised an eCampaign, designed to drive existing and prospective customers to the site. Using our bespoke Answerbaq tool, we were able to provide Topturf with a comprehensive report on user activity, cleanse their marketing database of erroneous email addresses, and supply their sales team with a list of hot prospects.

A breath of fresh air for Trend

As part of a broader strategy to promote its new product offering, Trend worked with aka to design a suite of vibrant and compelling marketing materials, and revitalise its existing collateral.

Owned by US manufacturing giant, Honeywell, Trend design and manufacture central heating and ventilation systems for the commercial market. In order to showcase their technology for prospective clients, the sales team requested an assortment of dynamic material, including brochures, roller banner displays, screen savers, and a bespoke, Flash presentation to support the launch of the new TONN systems control unit. Link to visuals.

This standalone presentation is a combination of auto-run narrative and interactive sections, supported by an accompanying six-page folder brochure and product inserts.