Portfolio / Medical / Guidant

Guidant

Having worked with all the companies that formed the Medical Devices Division of Eli Lilly we continued to help Guidant establish itself opposite Medtronic, Boston Scientific and St Jude et al. We launched the first Multi-link Stent, the first AICD (Ventak P) and true HF device.

We have worked on every aspect of Guidant’s communications: Identity; product launches in Europe; the USA and OUS markets; to clinical trial results such as MADIT I and II, NICE and innumerable advertising campaigns. We formed the core concepts and followed through with implementation across all languages and localised for each market.