Portfolio / Medical / Grünenthal

Grünenthal

Simultaneously launching a new company, new product and new salesforce into the market place requires a steady hand.

Grünenthal approached AKA six months beforehand and asked us to apply the wisdom of countless product launches and salesforce incentives to create success out of their first year from a standing start. (regulatory control and lack of direct presence stipulated these conditions).

We formed The Victory Club around each member of the salesforce and were able to offer the management team specific ways to direct the salesforce.