Grünenthal - Incentive Scheme

AKA were required to help this German pharmaceutical company attain a successful launch of a new therapy in pain relief with implementation of a company conference in London in conjunction with partners World Events. To drive the success of the product we invented the 'Victory Club' along the lines of haute couture to reflect the bespoke nature of the product and the destinations available to the winners - Milan and Paris. It has run with simultaneous website and direct mail statements keeping each individual fully updated with their performance within
the team.