International SOS - BMJ Fayre

Centred on the concept of a doctor’s typical day we sought to give prospective candidates a sense of the importance of the medics work with ISOS. At the same time we needed to encapsulate the excitement and sheer variety of skills needed. To do so we employed
pop-up backdrops, banners and direct mail and postcard campaigns and reinforced the ISOS brand values at every stage.