To reflect the clever and pragmatic thinking behind the ingenious devices invented by Ablation Frontiers was all-important. To add the immediate benefits to patients was key and when combined with the clinical results was simply overwhelmingly compelling. AKA is proud to be associated with such a ground-breaking therapy and has worked behind the scenes to help orchestrate a clear corporate and product identity programme that communicates the appropriate message to the appropriate audience at the appropriate time. The ongoing commercial success of AF will, in our view, be historic.

