A4e Teaser Campaign

A4e is a successful international business in global public service reform that works with governments, private companies and third sectors to re-introduce the long-term unemployed back into the workforce. aka have worked extensively with A4e to create an effective marketing campaign for the launch of ‘Flexible New Deal’. This required the creation of a “teaser” direct mail campaign to raise awareness of A4e and engage the recipient in readiness for the mini brochure that followed soon after.

A unique e-shot was then sent out to the 20,000 contacts which had full reporting status allowing A4e to monitor which recipients opened it and which subjects were of particular interest to them. This was followed up by telephone contact to ensure maximum results.